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The Data We Don’t Collect: How It Drives Funding Decisions By People Who Don’t Use the Library
November 13, 2018 @ 12:00 pm - 1:00 pm
We know from both the 2008 and 2018 iterations of “From Awareness to Funding” that the library user status of the voter does not matter on Election Day. Funding decisions for libraries are often made by voters with little-to-no familiarity with the library, or by elected officials who are themselves non-users. Our industry’s focus on measuring, understanding, and improving the user experience is well developed and robust. But we lack a consistent and disciplined approach to collecting and sharing insights about the value system of non-users. Join EveryLibrary executive director John Chrastka for an overview of the “From Awareness…” findings and participate in a discussion of how concerned library data professionals could cooperatively begin to fill in these missing data pieces.
You do not need to register for this free webinar. Please note that it is limited to the first 100 participants. It will be recorded and the archive will be available afterward at ripl.lrs.org/webinars.
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